Jerry Bouthier – Interview

A qualcuno suonerà più familiare il nome di Vivienne Westwood che il suo. Magari lo stesso qualcuno che segue famelicamente tutte le settimane della moda da anni, ri-cerca le sfilate su Youtube o sugli attenti siti di settore e si domanda quale sia la musica che accompagna così bene lo show, chi l’ha messa su… Ebbene, probabilmente sarà stato Jerry Bouthier.
Francese d’origine,ma londinese d’azione, il dj più eclettico e prolifico della Kitsuné arriva in Italia accolto da quei simpaticoni de Le Cannibale al Tunnel di Milano venerdì 13 gennaio. Bouthier remixa, produce insieme ad Andrea Gorgerino con lo pseudonimo JBAG, cura le compilation della Kitsuné e confeziona come un sarto il sound di numerosi fashion show.
Ecco a voi l’intervista di un francese che non risparmia le parole.

1) Hi Jerry, introduce yourself to our readers.
“Bonjour, my name’s Jerry Bouthier, i’m French but live in London, i play music to make people dance, write/produce/remix records as JBAG with Andrea Gorgerino, do soundtracks for fashion shows and have a new record label called Continental.”

2) You are famous above all for composing the soundtrack of different fashion shows, in particular for your collaboration with Vivienne Westwood. What do you think about the relationship between fashion and music nowadays?
“I do quite a few indeed and really enjoy the process. It’s as fun as deejaying (selecting tracks and delivering them in some kind of order to an audience) but you don’t have to make people dance, so the scope is a lot wider and as a result, more types of music can be included (classical, ballads, industrial… you name it). Fashion and music, or rather style and music, will always go hand-in-hand, no doubt about that. This is why putting together soundtracks for fashion shows is so exciting. Of course in a show the music isn’t as important as the clothes but it can definitely help make or break a collection and as such is extremely valuable for designers.”

3) How do you choose the tracklist for a fashion show ? You need to take a look at the collection, to know the designer or you simply follow the inspiration ?
“There are no rules. It’s a different experience each time, depending on the company and the designer. Ideally, the designer will brief me on what the collection’s feel, inspiration are, what he/she is aiming at musically or emotionally… i’ll start researching, will suggest some ideas and tracks, and we’ll start building something together from there. I’m here to propose some directions and ideas, especially exciting new sounds, but it’s fun to dig in the past too. I’d never force my tastes, it’s the designer’s show, not mine.”

4) How did the experience with the super label Kitsuné start ? What is the atmosphere among the different artists ?
“If you want to know the truth, i simply fell in love with what Kitsuné was doing so i started to pester them regularly to get free records (lol) and we became very good friends. Simple as that, that was almost 10 years ago already. Kitsuné’s not my baby, but it’s a kid i care for a great deal…”

5) Where and when did you meet for the first time your partner in production , Andrea Gorgerino?
“We met in London by pure chance, started to work together and learned a huge deal from each other. Andrea and i are music brothers, totally at ease with each other, we understand each other from a simple nod… which is quite rare really.”

6) Why the decision to move to London for a French dj who works with fashion ? Hadn’t Paris all the key factors for your career?
“What attracted me to London in the first place is how music feels part of everyday’s life. Also it’s one of the few places where people don’t judge you. You can walk the streets as whatever you like, people won’t blink an eyelid. Freedom’s the most important thing, more so than money in my opinion… Now if you compare fashion in Paris and London, they’re very different, one is all about status and elegance, the other is mostly about individuality, the streets, gigs and club culture, much more real and down to earth. So have guess which i’m most attracted to…”

7) What are your future projects ?
“I think 2012 will be important for JBAG. After a bunch of hot remixes (Shindu, Kamp!, Housse de Racket, Punks Jump Up, Arnaud Rebotini…), we should start to be considered as a ‘baleariscopop’ force to reckon with. We’re going to dj more together in a semi-live set-up with Andrea improvising on keyboard and triggering samples and stuff. Also my label Continental is going to get seriously busy by releasing a whole lot of singles from like-minded friends, such as Reflex, Adam Sky, Julien Plaisir de France, Kill The Hero, Daryl… and JBAG of course. So watch this space, sunny discopop music coming to a dancefloor near you very soon.”

8) Ok, we have finished. Greet our followers in your favourite language and recommend us a song
“Sugu ni kyatchi (catch you soon). My favourite song this week is my edit of Niki & The Dove ‘Mother Protect (Goldroom remix)’, big!”

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